The sugar daddy dating trend is here to stay. While the sugar lifestyle made famous by Hugh Hefner was once just a fantasy, it is fast becoming a part of popular culture thanks to online dating websites such as This Halloween, hundreds of thousands of men are expected to dress up as sugar daddies. According to Brandon Wade, the founder of, there is an art to choosing the right sugar daddy outfit because not all sugar daddy outfits represents the lifestyle correctly. The right sugar daddy costume should convey class, command respect, while being irresistibly attractive at the same time.