The NPD Group Reports on the Tabletop Industry  18Appearance 19 Moves Slightly Ahead of  18Price 19 as Top Driver in Tabletop Purchase Decision Process photo gI_104444_NPD_Corporate_TL_300DPI_RGB.jpg

The NPD Group Reports on the Tabletop Industry 18Appearance 19 Moves Slightly Ahead of 18Price 19 as Top Driver in Tabletop Purchase Decision Process

According to The NPD Group, Inc., a leading market research company, the casualization trend is still evident for most tabletop categories, yet, 18appearance 19 is an increasingly important purchase motivator, moving slightly ahead of 18price 19 as the top reason cited by consumers. 18Good value 19 rounds out the top three reasons consumers purchase tabletop items, according to NPD 19s Consumer Tracking Service.

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